Communicate better with your CGI studio

„Effective communication is 20% of what you know and about 80 % how you feel about what you know.”

Jim Rohn

Every day, each of us has to communicate with someone. However, only few people think about the art of communication, for most of us  it seems so obvious and simple - we say something, someone listens or vice versa. It is only when the misunderstandings arise that we begin to wonder why someone took our words in a different way from what we intended.

Diversity of people causes that everyone, depending on their personality, culture or experience, communicates in a different way. However, there are some basic rules that can help everyone, regardless of these differences.

Our studio focuses on effective communication with clients. We act as an adviser, we guide the client through the process of creating  the simplest and clear way.

Communication between our studio and client can be divided into several stages, each of which has an impact on the final success:

  1. First stage - introduction to the theme of the project

  2. Second stage - selection of shot

  3. Stage three - communication during the creation of visualization.

Below I will analyze each stage of communication between us and you or your team.


STAGE I - brief and strategy

This is the beginning of our cooperation on a particular project. You present the idea and your expectations. Together, we analyze a group of potential clients and set goals. We determine the sales strategy, style, atmosphere and climate of visualization.

For example, if your target is young spouses, a romantic evening atmosphere might be a good idea. However, if you target a group of parents with children - a view of the playground from the apartment can be a great solution.


STAGE II - selection of shots

At this stage, it is time for your decision, which view we choose. Our task is to set up cameras and send several suggestions of a given shot to you. We also suggest which view is the best choice for us.

The illustrations are sent in the form of fast white render (without materials), which are the basis for the client's acceptance of the views. This is a very important stage, because after making the decision about the shots, the cameras are not changed later.


STAGE III - communication during the process of creating visualization

In most cases, this is the longest stage. After sending each visualization, the moment comes for feedback from your team.

Below are 5 tips, created on the basis of many years of experience, to prepare a list of comments, which make cooperation to work smoothly with each visualization studio.

  1. Take the right amount of time to prepare a list of comments.

    Each stage of the review should be done precisely to eliminate the detection of mistakes at the very end, when the project deadline is coming. If preparing a feedback, pay attention to, among others, coherence of the visualization with the design, reflection of selected materials, the use of appropriate furniture and devices, in accordance of atmosphere and light with the idea.

  2. Straight to the goal - form a clear message

    Specifying precise comments is a key when creating feedback. Every note should be transparent and leave no doubt. Try not to use ambiguous comments like "I do not like it", "replace this element", etc. With such comments, the following questions arise: "What do you like then?", "Change, but for what?" try to clarify why you do not like something, is it a matter of color, style, maybe settings? Send references, what you like or describe exactly what you want. However, if you are not sure what is wrong - contact us and let's talk about it.

  3. Choose a simple form to mark comments

    Selecting comments can take different forms. From our experience, the comments marked directly on the picture, with a description of what should be changed, work the best. Here is an example of how markup can be made.

  4. Be aware of limitations

    It is important to be aware of the limitations consequented on the project. The task of the 3d artist is to show the project from the best side, but we must be aware that the designs differ from each other and we can not expect that a simple plastered facade will suddenly become a glazed building. Keep this in mind when looking for references which then you sent to the CGI studio.

  5. One person for communication

    The list of comments should be prepared by one person who,  taking into account the feedback of other people associated with the project, develops one consistent list of comments. It should be a person who will be a link between the whole band and a team of 3D artists.

If you want to learn more about process and communication, read also 8 tips to help you finish before deadline

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